The hand planer in the Critical Choice logo traces back to a gift Theo received from his grandfather, a simple tool that carried a deeper lesson in craftsmanship, patience, and pride in doing work properly.

Over time, Theo honed those lessons through hands-on experience, refining his skills and learning the value of accuracy and thoughtful design. Today, he carries that same mindset into Critical Choice, building a business rooted in craftsmanship, care, and work done right.